YOOCHUN to President Obama G20 Summit Seoul Promotion.
JEJUNG introducing Seoul G20 Summit to his Japanese fans.
JUNSU YOOCHUN JEJUNG promoting the G20 Seoul Summit and album showcase.
There's even a "behind the scene NG" part for additional humor!
Thursday, September 30, 2010
when breaking the rules is not a crime! - "Indonesia, please learn!"
a creative way to leverage the privilege of being a host country of a high profile state event.
Creating proximity between government and the general public.
Creating ownership and sustainability by making it relevant and known to all.
A simple way to educate what G20 is all about, why it is important, why a country needs to participate and the benefit for the people.
In order to succeed, a government needs the full support of the people, young and old. Therefore, it is crucial for a government to be able to communicate their vision and objectives clearly; making the people understand the reason why they have to support a certain action taken by the government. Like a parent speaking to a child, a government needs to speak in a way that is easy to understand by its people. The language of politics seems to be distant from the common people. But why must it be? Isn't misunderstanding the first cause of many conflicts? So why sound intellectual when no one can understand? Be human. Be real. Be relevant. And be surprised of what wonders it will bring to a nation by just communicating.
The three members of TVXQ, Jaejoong, Yoochun, and Junsu, recently expressed their thoughts on their overseas promotions at a G20 Seoul Summit blog interview.
JYJ stated, “We’re glad to be able to participate in an event that gets Korea recognized to the world. We feel responsible as singers that represent Korea overseas – especially when our international fans listen to not only our songs, but support us with their love for Korea as well.”
The members went on to talk about their views about G20’s “Consideration Campaign”. Yoochun stated, “I’m currently studying the analects of Confucius in order to learn how to become a bigger person. It’s definitely important for us to learn how to be considerate of others and to keep order so that we become a considerable nation.”
Junsu chose throwing trash away properly and Jaejoong chose apologizing to those one bumps into in the streets as their global manners. Jaejoong went on to state, “As we promoted in Japan, we saw that the Japanese apologize at all times for even the littlest things. Through this campaign, we’d like for our fans to participate through these actions with us.”
The three concluded the G20 relay interview by stating, “We’re extremely excited as citizens that Korea will be hosting the Seoul G20 summit.”
Kim YunA, Park Ji Sung, Park Tae Hwan, Edward Kwon, and others were present at the interview as well. Their individual interview segments can be found on Naver.
Source + Photo: Daily Sports
Who is JYJ?
JYJ Announces "The Beginning"
New album from the ex-members of Asia's top selling male vocal act "TVXQ" collaborates with international music superstars on global debut
29 September 2010, International: JYJ, which includes 3 main members from arguably the biggest selling male vocal group in Asia "TVXQ" has teamed up with A-list US producers Kanye West and Rodney Jerkins for their global album debut "The Beginning". The title of the album is synonymous with their journey to date and marks a first for the group to release an English language album.
JYJ has an enormous fan base worldwide and the trio made it to the Guinness Book Records in 2008 and 2009 for having the World’s Largest Official Fan Club at over 800,000 members in Seoul alone and being The Most Photographed Celebrities in the World shot an estimated 500 million times in magazines, albums jackets, and commercials from the time of their debut in 2003 to May 19 2009 with their former group.
The first single off the album "Ayyy Girl" is produced by Kanye West who lends his vocals to the song. It also features the maestro of spoken word, Malik "The Poet" Yusef. It's a song that depicts the quest of seeking that perfect girl but when you find her, things are never quite as perfect as you envision it to be.
Besides the catchy first single by Kanye West, The Beginning also sees original compositions by top music producer Rodney "Darkchild" Jerkins. The two tracks are "Empty" and "Be My Girl".
"I'm really glad to work with JYJ on their debut album. It’s all about the East meeting the West these days and the world is becoming a melting pot of various cultures. To have Kanye and myself champion the cause of unifying the world through the international language of music and introducing top artistes from one end of the globe to this end in America makes this a very special project to us" adds Rodney Jerkins.
Other than the creative collaborations with the US top producers onboard, JYJ who has been dabbling in songwriting since their teenage days, have also contributed a song each to the album. The tracks are "Still in Love" Jaejung, "I Can Soar" Junsu and "I Love You" Yuchun.
"We have faced many challenges in these recent months but are glad to complete an album which the boys are extremely proud of. The Beginning is a product of their blood, sweat and tears, and they hope fans will see the efforts that went into making this excellent album. As a partaker in their journey, I am so proud of them at this moment for what they have achieved." Says Mr. Baek Chang Ju, the trio's manager and CEO of C-JeS Entertainment.
The album comprises of 7 tracks and 3 remixes. Jae Chong, one of Asia's leading music producers has also contributed a track on it and played a big role in organizing and producing the overall project with the 3 members.
The Beginning is produced by Show Shop Entertainment and distributed by Warner Music worldwide. The album will be released on CD & digital formats from 12th OCT. There will also be a special limited edition 'Luxury Package' which will be numbered and limited to only 99,999 sets.
The first single "Ayyy Girl" will be made available via i-Tunes for download on the 19th of Oct.
New Album Showcase Tour 2010
JYJ will be embarking on an 8 city new album showcase tour from the 15th of Oct to the end of November in Asia and the US. More information on the confirmed tour stops can be found via the tour schedue tab.
About JYJ
JYJ comprises of three members from South Korea namely Kim JaeJung, Park Yuchun and Kim Junsu. They were originally from the boy band Dongbangshinki also known as "TVXQ" and "Tohoshinki" which is formed in 2003 in Korea. who are active in Korea and Japan from 2003 onwards. Known for their good looks, dancing skills and vocal capabilities, the boys took the world of Asian pop music market by storm. They were also the first group to successfully spearhead carry the 2nd Korean Music wave into the Japanese music market by becoming industry and became the first non Japanese act foreigner to have achieve nine No. 1 singles songs on Japan's Oricon Charts. In 2009, the trio left the band and went on to form JYJ. In 2009, the trio sued their management company for release from their 13 year slavery contract. The suit became Korea's largest news making headlines and legal battle ongoing till now was further intensified by the involvement of their Japanese record label. In June 2010 this year, JYJ held their first concert under their new identity rebranded at the Tokyo Dome, singing to more than 200,000 fans from 43 countries around the world. To date, the concert DVD became the second fastest selling DVD in Japan this year shifting 140,000 copies in its first week of release.
Creating proximity between government and the general public.
Creating ownership and sustainability by making it relevant and known to all.
A simple way to educate what G20 is all about, why it is important, why a country needs to participate and the benefit for the people.
In order to succeed, a government needs the full support of the people, young and old. Therefore, it is crucial for a government to be able to communicate their vision and objectives clearly; making the people understand the reason why they have to support a certain action taken by the government. Like a parent speaking to a child, a government needs to speak in a way that is easy to understand by its people. The language of politics seems to be distant from the common people. But why must it be? Isn't misunderstanding the first cause of many conflicts? So why sound intellectual when no one can understand? Be human. Be real. Be relevant. And be surprised of what wonders it will bring to a nation by just communicating.
The three members of TVXQ, Jaejoong, Yoochun, and Junsu, recently expressed their thoughts on their overseas promotions at a G20 Seoul Summit blog interview.
JYJ stated, “We’re glad to be able to participate in an event that gets Korea recognized to the world. We feel responsible as singers that represent Korea overseas – especially when our international fans listen to not only our songs, but support us with their love for Korea as well.”
The members went on to talk about their views about G20’s “Consideration Campaign”. Yoochun stated, “I’m currently studying the analects of Confucius in order to learn how to become a bigger person. It’s definitely important for us to learn how to be considerate of others and to keep order so that we become a considerable nation.”
Junsu chose throwing trash away properly and Jaejoong chose apologizing to those one bumps into in the streets as their global manners. Jaejoong went on to state, “As we promoted in Japan, we saw that the Japanese apologize at all times for even the littlest things. Through this campaign, we’d like for our fans to participate through these actions with us.”
The three concluded the G20 relay interview by stating, “We’re extremely excited as citizens that Korea will be hosting the Seoul G20 summit.”
Kim YunA, Park Ji Sung, Park Tae Hwan, Edward Kwon, and others were present at the interview as well. Their individual interview segments can be found on Naver.
Source + Photo: Daily Sports
Who is JYJ?
JYJ Announces "The Beginning"
New album from the ex-members of Asia's top selling male vocal act "TVXQ" collaborates with international music superstars on global debut
29 September 2010, International: JYJ, which includes 3 main members from arguably the biggest selling male vocal group in Asia "TVXQ" has teamed up with A-list US producers Kanye West and Rodney Jerkins for their global album debut "The Beginning". The title of the album is synonymous with their journey to date and marks a first for the group to release an English language album.
JYJ has an enormous fan base worldwide and the trio made it to the Guinness Book Records in 2008 and 2009 for having the World’s Largest Official Fan Club at over 800,000 members in Seoul alone and being The Most Photographed Celebrities in the World shot an estimated 500 million times in magazines, albums jackets, and commercials from the time of their debut in 2003 to May 19 2009 with their former group.
The first single off the album "Ayyy Girl" is produced by Kanye West who lends his vocals to the song. It also features the maestro of spoken word, Malik "The Poet" Yusef. It's a song that depicts the quest of seeking that perfect girl but when you find her, things are never quite as perfect as you envision it to be.
Besides the catchy first single by Kanye West, The Beginning also sees original compositions by top music producer Rodney "Darkchild" Jerkins. The two tracks are "Empty" and "Be My Girl".
"I'm really glad to work with JYJ on their debut album. It’s all about the East meeting the West these days and the world is becoming a melting pot of various cultures. To have Kanye and myself champion the cause of unifying the world through the international language of music and introducing top artistes from one end of the globe to this end in America makes this a very special project to us" adds Rodney Jerkins.
Other than the creative collaborations with the US top producers onboard, JYJ who has been dabbling in songwriting since their teenage days, have also contributed a song each to the album. The tracks are "Still in Love" Jaejung, "I Can Soar" Junsu and "I Love You" Yuchun.
"We have faced many challenges in these recent months but are glad to complete an album which the boys are extremely proud of. The Beginning is a product of their blood, sweat and tears, and they hope fans will see the efforts that went into making this excellent album. As a partaker in their journey, I am so proud of them at this moment for what they have achieved." Says Mr. Baek Chang Ju, the trio's manager and CEO of C-JeS Entertainment.
The album comprises of 7 tracks and 3 remixes. Jae Chong, one of Asia's leading music producers has also contributed a track on it and played a big role in organizing and producing the overall project with the 3 members.
The Beginning is produced by Show Shop Entertainment and distributed by Warner Music worldwide. The album will be released on CD & digital formats from 12th OCT. There will also be a special limited edition 'Luxury Package' which will be numbered and limited to only 99,999 sets.
The first single "Ayyy Girl" will be made available via i-Tunes for download on the 19th of Oct.
New Album Showcase Tour 2010
JYJ will be embarking on an 8 city new album showcase tour from the 15th of Oct to the end of November in Asia and the US. More information on the confirmed tour stops can be found via the tour schedue tab.
About JYJ
JYJ comprises of three members from South Korea namely Kim JaeJung, Park Yuchun and Kim Junsu. They were originally from the boy band Dongbangshinki also known as "TVXQ" and "Tohoshinki" which is formed in 2003 in Korea. who are active in Korea and Japan from 2003 onwards. Known for their good looks, dancing skills and vocal capabilities, the boys took the world of Asian pop music market by storm. They were also the first group to successfully spearhead carry the 2nd Korean Music wave into the Japanese music market by becoming industry and became the first non Japanese act foreigner to have achieve nine No. 1 singles songs on Japan's Oricon Charts. In 2009, the trio left the band and went on to form JYJ. In 2009, the trio sued their management company for release from their 13 year slavery contract. The suit became Korea's largest news making headlines and legal battle ongoing till now was further intensified by the involvement of their Japanese record label. In June 2010 this year, JYJ held their first concert under their new identity rebranded at the Tokyo Dome, singing to more than 200,000 fans from 43 countries around the world. To date, the concert DVD became the second fastest selling DVD in Japan this year shifting 140,000 copies in its first week of release.
Wednesday, September 22, 2010
Thursday, September 16, 2010
Kit-Kat to hold treasure hunting event with Kuroki Meisa via Twitter
Nestlé Japan has announced a special Treasure Hunting game event using the social networking tool, Twitter. The event will occur on September 21st to celebrate the anniversary of their Kit-Kat products.
Various treasure hunting hints will be tweeted on Kuroki Meisa and Akagi Meisa’s Twitter pages. There will be two goals, a Black goal where Kuroki Meisa will be tweeting the hints to achieve the goal, and a red goal where Akagi Meisa will be tweeting the hints for this goal.
The first five people, per location (total of 10 people) who arrives at each goal will receive a special present from Nestlé Kit-Kat. No word on what the prizes will be. Hints will be tweeted on September 21st from 9AM through 10AM under Twitter account of “Meisa_Kuroki” and “Meisa_Akagi.” As a bonus, the first person to arrive at the goal(s) will receive an additional surprise gift.
source: TOKYOHIVE, japan_now
Monday, September 6, 2010
what indonesia should learn.
TokyoHive recently covered Arashi appearing in the skies with their own jet, and now they are going to be appearing on the desk of every child and teenager through a textbook appearance. It sure seems like Arashi is taking over Japan one product at a time.
A book called “Nippon no Arashi” has appeared in every elementary, junior high, and senior high schools in Japan recently. A letter that was sent along with the books explained that the goal of the book is to teach the children of Japan of its beauty and culture, and to encourage them to travel the country. The book is not for public sale though, as Arashi actually volunteered for this project.
In the book, Arashi is featured as tour navigators, presenting each chapter on different parts of Japan. For example, Sho visits a rural town in Aichi Prefecture and helps with the farming. The book has many photos of the members getting a hands-on experience and spending time with the locals. There are no interviews in the book, however, there are detailed reports written by professionals who observed Arashi’s activities.
The book was published two days ago, and two copies of “Nippon no Arashi” have been sent to each school, and they will be placed in the school’s library. While Arashi is on the cover, the real stars of the book are the locals, who are featured along with the lengthy articles. This book isn’t a fan book at all, it’s an educational book hoping to get children more interested in their country. While many may not understand that concept, this is one book that will certainly touch the hands of many children for years to come.
With the release of this type of book, this is a strong testament to the popularity of Arashi in Japan, something even the government recognizes.
While it was told to us that this book is not for sale, there was a press conference back on April 8 in which the publishers requested TV stations from China and Korea market the “sightseeing navigator”, which plays an active part in promoting Japan overseas. Using Arashi as the face of Japan is the company’s catchphrase logo.
Twitter account GAKUJI received their copy four days ago (9/1) and uploaded the photo of the book. While they don’t explain the book, they did provide the link to the press conference with Arashi.
At a press conference the members each had a message:
“I am Sho SAKURAI, and I am very excited to be appointed as the Japanese Tourism Promotion Representative. I will make every effort to encourage you to visit Japan by introducing all the wonderful destinations in our country. I will be waiting for your visit here in Japan, so come enjoy endless discovery.”
“I’m Aiba Masaki and I was appointed as the sightseeing navigator. I did my best to show everyone Japan’s charm, so everyone hold on tight! I’ll see you all in Japan!”
“I’m Arashi’s Matsumoto Jun. I am a sightseeing navigator. We had two concerts in Korea and it’s a country I like very much. This time I want everyone to see the good of Japan. Everyone, Japan is waiting for you all!”
“We couldn’t call for a meeting place today, I’m sorry about that. I’m happy that Arashi has been appointing as the nation’s sightseeing navigators. There are many various things to discovery when traveling, and I think there is a moment in one’s life to look at yourself and make big changes. One of my hobbies is fishing, and I traveled around looking for fishing spots. I was touched by our island’s beauty and the warmth of every person as I traveled. I hope that people from overseas will know about his book, and through us, help them see the beauties of Japan.”-Ohno Satoshi
“I’m Ninomiya, a sightseeing navigator. I apologize for not being able to set up a meeting place. This is a chance for me to introduce the wonderful places of Japan, domestically and internationally. Even though I’ve been living here all my life, I discovered something new everyday. Wouldn’t you like to discover something new with someone all over Japan as well?”
source; TOKYOHIVE
Saturday, September 4, 2010
Interesting promotional campaign: JAL launches Arashi Jet
Japan Airlines, which is currently undergoing reconstruction due to its financial troubles, is looking to boost its business with Arashi's help. The airline has commissioned a single "Arashi Jet," which is basically a Boeing 777 whose fuselage is decorated with a 5-meter-tall, 20-meter-wide seal bearing the images of Arashi's members, along with the title of their latest album, "Boku no Miteiru Fuukei."
The plane will take its first flight on Sunday at 1:30pm, flying from Tokyo's Haneda Airport to Osaka. The plane is expected to be primarily used for domestic flights, serving the routes between Haneda and three other airports: New Chitose Airport in Sapporo, Itami Airport in Osaka, and Fukuoka Airport in Fukuoka. JAL plans to use the plane until January 2011.
In addition to the Arashi Jet, JAL will be selling the "Boku no Miteiru Fuukei" album (with a specially designed cover) in-flight on several of its domestic routes.
source; TOKYOGRAPH; Japan_Now
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