Wednesday, August 21, 2013

World Humanitarian Day 2013 Message




The United Nations along with entertainers and brands, including BeyoncĂ© and Gucci are embarking on a global campaign to get people actively involved in raising awareness and critical funding for humanitarian work around the world via Leo Burnett New York.  
Each year on World Humanitarian Day, the global community recognizes the aid workers and their organizations who support tens of millions of people who have been affected by war, disaster or the crises that flow from poverty, inequality and underdevelopment.
Humanity.jpgThis year, The U.N. and Leo Burnett New York are taking the global movement one step further with a campaign called "The World Needs More..." a first-of-its-kind project that will turn words into funding for people affected by crises all over the world.
 
The campaign website and new Resilience.jpgphilanthropy platform created by Leo Burnett will allow companies and brands to sponsor a word that the world could use more of.  For example: "love, kindness, giving, etc." From now through Sept 22, people can "unlock" money pledged by corporate sponsors by sharing these words as hashtags through social media and SMS. Each of these sponsored words, identified on www.worldhumanitarianday.org, unlocks a one dollar donation that will go to a designated fund to help NGOs and UN agencies reach more people in need of humanitarian support.  This new marketplace for words will be an ongoing way for the U.N. to harness the power of social media and people in the event of a humanitarian crisis and is essentially turning words into action.
  
Sustainability.jpgAdditionally, Leo Burnett New York is launching hot air balloons featuring some of the unlocked words across the world beginning on August 19th in areas spanning from Los Angeles and New York City to the Sudan and Australia. There will also be a full scale nationwide print campaign and campaign videos featuring spokesperson, Beyoncé.