a trully intergrated campaign

"Every house has a story" campaign from Holcim Indonesia.

From TV to Print to Billboards to Bus way to private cars!! Isn't it fantastic!!

Today, in the making of the 2nd TVC as you can see (insert) Rashid Sidek, Creative Director Y&R Indonesia, "thinking" while listening to Film Director, Kenny Benedict, presenting his directors treatment from the storyboard the agency had done.

almost forgot how fun birthdays are..

Raihan's 7th Birthday..23 July. The party was on Saturday, 28-29 July at Grand Hyatt Jakarta. It was a Lego Party!!

We had Bionicles, Racers, Creator, Techical, Ferrari...all types of Lego's...even the cake had a Lego car on top of it. The cake wasn't only nice in shape, it tasted yummy too...white chocolate filling!! Double yum!! *cake from Natasha Cake in Pondok Indah - and Pijama party at night.

a campaign behind a trash idea

If you really care about the environment, you have to visit this site www. ecoist.com

Look at the photos attached..it's products made from everyday household trash. Besides being useful, it is creative, it is art and most importantly..it carries a strong message of recycling and loving mother earth more.

a postman bag.

and a folder. Cute, right?

an internal joke - Y&R's only

Our account executive, Ratih, resigned today...

her replacement is Aryo.

Look at the 2...don't they look alike?

Believe it or not..

Anyway, good luck Ratih!!!!

We all are aware that Jakarta's Governor's election day is approaching. The campaign is now. Today, I was shocked every time I saw Hendra, our account director passing by my office, the hall way, etc. In the very modern and hip Y&R office, he wore a batik shirt. Sorry, Ndra..not meaning to mock you..but you totally reminded me of "pak lurah" or "PILKADA". Hahahaaaa...I admire your nationalism! MERDEKA!!

behind a great man, there is...

WPP Senior Staff Briefing

Ogilvy, JWT, Y&R, Grey, IP Enterprise, Landor, Burson Marstellers, Milward Brown, Research International, Group M

Four Season's Hotel Jakarta

23 July 2007

18.30 - 19.30

Followed by cocktail with clients..

Tomorrow, we all go back to reality and be competitors AGAIN!

the power of brain.

I found this in Fortune Magz...

Interesting how we, humans, evolve in the way we think and develop ideas. BRILLIANT!!

I just wish we use our brilliance more often for good than bad things...to develop rather than destroy.

One can only dream and wish it will come true.

Indonesia now GREEN.

Fortune, July 16, 2007

INDONESIA.

The arrest of key terrorist figure and major economic reform package from President Susilo Bambang Yudhoyono boost confidence in the country's growth prospect.

Since he took the presidency:

1. IDR stronger against USD

2. Stock market index increased from 1,100 to 2,300

3. Foreign Investment

4. Corruption watch activated

5. Improvement of services quality by public service agency (immigration, police station for drivers license, etc.)

6. Development and upgrade of infrastructures

Will he be re-elected?

I personally hope, YES.

say NO to DRUGS!

a new campaign created by Y&R Jakarta for YCAB and Media Indonesia Group...

Concept:

"Drugs force you to do things you don't want to do.."

no compromise to drugs, as it does not compromise its victims.

vote for:

a DRUG FREE INDONESIA. no compromise

*part of MDG

not everybody likes royalty

Apparently, the West Javanese...they don't like or more don't respect or acknowledged royalty..

The Sundanese prefers war heroes...people who fought against the dutch. They see royal families in Indonesia back then as traitors that treat the people as slaves.

Unlike in Central Java where royalty is recognized and worshiped..

the one point six million hair dye..

The result of the hair dye is actually pretty cool..

but since the price of colouring this short and thin hair of mine was almost $200..I really don't feel like looking at it. So I hair band it..so I can't see the pain of over paying!!!

The first time I actually think pf something I bought or paid was sooo not worth it..

Don't you think so??

when your fingers do the talking..

Do you know that every time you point at someone else to take blame for what should've been your responsibility...

Look closely...1 finger IS pointing at that other person...

But look again...the 3 other fingers are pointing at you..yourself!!

Javanese old saying...

So...learn to accept responsibility for all of your action...the successes and the failures...the good and the mistakes...it's ok to fail...coz it's how you become successful.

no escape from shopping!

Welcome to the real 24 hour shopping paradise, anywhere, anytime..and you can wear the trendiest outfit or just your birth day suit AND in bed.

Long long time ago..when Juleha was still tiny (my internal joke to myself)..we can still hide or escape the malls and go to the bank to save instead. TODAY, there is no escape, especially now after I have successfully purchased various items from Amazon.com, Juraganbuku.com, ebook.com, ebay, etc. SUCCESSFUL ONE TIME is the key word. After that is just shop shop till your visa, mastercard, amex, etc. rejects you due to over spending the credit limits.

Ladies and gentlemen..it is wonderful and scary at the same time, isn't it.

For me, it's definitely another reduction of my alternate sport activity. Shopping was one way to force myself to exercise...now I shop while in bed.

Nokia REALLY connecting people to mobile phone.

Case 1:

a BOLLYWOOD star in Jakarta.

having dinner with an Indonesian girl,

a Singaporean and Indian guy..at C's,

Grand Hyatt Jakarta.

almost the end of human connection.

Isn't technology fantastic?

How it keeps you connected with people far away, but totally disconnect you from the ones close to you.

So close yet far away!

lucky or unlucky me??

A question for you: guess who I photographed last Sunday, 8 July 2007 at 10 AM in the morning.

Is it a famous person? How famous is this person till me, Lia Sunarjo, would actually torture herself waking up early and driving 1 hour long to a super hot factory area. AND to top it up, walked on foot under the sun up to 3 different factory. Not a single aircon...

Must be a superstar, right?

This person better be!!! You know why? Clue: Head of state security treatment...sterilization of area and bla, bla, bla..

It was Zidane!!! THE famous soccer superstar!!! - millions would kill to meet him. Well, millions but me. I don't like soccer. I don't know Zidane. And lucky me, I got an invitation to meet him.

And lucky me again...after all the torture, the photo above was as close as I could get to him...wahhahahaaaa...lucky or unlucky me?

By the way, at that time I actually asked around to find out which one is Zidane...and yeeeesss..I GOT THE LOOK from everybody. Who doesn't know him, right?

Well, do you know Anna Wintour??? - hah! I rest my case.

new edition to the population of earth

Raka Sudijono

Born 25 June 2007 at 3.15 AM.

Congrats mommy Dea!!!

the proud Mommy Dea and Aunty Febby...from Holland!!!!

- wahaahahaaaaa....(sorry..internal joke!)