Japan x Twitter = A Bear that Tweets Out Loud

Last year marked a breakthrough for Twitter in Japan. The microblogging service rapidly expanded from near obscurity to near ubiquity, creating a phenomenon that fascinated local media and critics.

Last summer during soccer’s World Cup, for example, the Japanese set a global record at the time of 3,283 tweets per second for the most-ever chirps per second; and Japan broke its own record just after midnight on New Year’s Eve with all the “happy new year” tweets.

Now that the Japanese have embraced Twitter, it’s time for the Twitter culture to start adding more of the local flavor in the home of Hello Kitty and Pokemon. And so it was that, addressing Japan’s well-known obsession with cute characters, Tokyo-based toy maker WiZ Co. late last year released a new product: A four-inch tall bear that reads out aloud every tweet that comes into your Twitter account.

The “Charatter,” as it’s known, is Japan’s first tweet-reading character toy. It received an unusually large number of pre-orders online, and has been enjoying brisk sales since its Nov. 30 launch, says a WiZ spokeswoman, though the company doesn’t disclose sales numbers.

How does it work? Users first download a special Charatter application either via iPhone or PC. This free software developed by WiZ translates the tweets into sound and sends it to a speaker inside the bear toy, which then reproduces the message out loud in a robotic voice. Not cute enough? How about this — its little lips actually move in sync with the sound.

Officially, WiZ says that the bear is designed to read out tweets in Japanese, but in its own rigorous newsroom tests, Japan Real Time tried the toy out and found that it actually reads tweets in English too. Though it does sometimes miss some words and pronounces English with an unmistakably Japanese accent – which perhaps even enhances the “cute” factor.

One word of caution: There’s no button on the bear itself to change the volume of its voice (though users can do so via the iPhone or PC), so be careful if the friends you follow frequently tweet about embarrassing subjects.

WiZ says the idea for some kind of talking toy came about after the number of Twitter users began to increase sharply in Japan last spring. Several ideas came and went during the development stage, including a tweet-reading bird, an obvious association from the Twitter logo. “In terms of cuteness, everyone agreed that the bear was the best,” said the WiZ spokeswoman.

And as you might have already guessed, the tweet-reading bear has its own Twitter account. The account picks up many comments from Charatter fans: “It’s so cute I don’t know what to do with it,” reads a tweet by one of the fans. Some fans tweet photos of their pet cats sitting side by side with the toy bear.

And now to the cold, hard cash part of the equation: The suggested retail price for the Charatter is 2,200 yen (about $27), but it can sometimes be found at lower prices at consumer electronics retailers and other stores in Japan. WiZ currently has no concrete plans to sell it outside Japan, although the company would be interested in opportunities to take it overseas, the spokeswoman says.

follow the bear thing on twitter: http://twitter.com/charatter_PR


source: wall street journal, youtube