Sunday, February 13, 2011

Toho suing Honda over Godzilla


Movie Company, Toho, is currently suing Honda for using their character “Godzilla” in an American commercial without their permission.

They’ve presented their case on the 11th and are suing Honda through the Los Angeles district courts. A specific claim amount wasn’t included in the legal brief.

The advertisement in question is a commercial for the Honda Odyssey. They never mention Godzilla’s name, but a character in Godzilla’s image was shown breathing fire on a video screen inside the minivan.

People close to Toho stated, “Godzilla is also popular in America, but they used our character without permission and infringed on our copyright”. Honda is leaving it up to the lawyers stating, “We can’t comment on this case”.

source: TOKYOHIVE;japan_now

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