a shoot to remember

"Every house has a story..what's yours?"

by Holcim, Y&R, Kenny Benedict, Velocity

Yesterday we wrap our TVC shoot. Holcim's second brand ad. No intention to suck up to the client, and no intention to brag about the director Kenny Benedict, and definitely no intention what so ever to "don't know what anyway" to the production house, Velocity. But I tell you, it was, it can actually be considered one of the most enjoyable shoot I've ever been in my whole entire carreer life. A great team work.

I guess each of us did our part with heart. From an inspiring brief by the client which resulted to a great creative concept by the advertising agency, till the perfect execution by the film director...and the coordination of assisting us all to make it happened...the ever dependable production house. All work with passion. No hierarchy, no ego. The only emotions felt was joy and team work.

It's one of those things you keep in your mind and heart forever...