Tuesday, July 31, 2007

a trully intergrated campaign


"Every house has a story" campaign from Holcim Indonesia.
From TV to Print to Billboards to Bus way to private cars!! Isn't it fantastic!!
Today, in the making of the 2nd TVC as you can see (insert) Rashid Sidek, Creative Director Y&R Indonesia, "thinking" while listening to Film Director, Kenny Benedict, presenting his directors treatment from the storyboard the agency had done.

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